In last week’s article, I wrote about what audio drama producers could do to create a new golden age of audio. Now let’s turn to what fans can do.
1) Don’t Pirate Modern Audio Dramas
Anti-piracy talks from big corporations generates eye rolls from many. It’s hard to feel sorry for a multi-billion dollar corporation and its multi-millionaire producers, directors, and stars. However, modern audio dramas typically operate on a much smaller profit margin. For them, the consequences of piracy can mean they are unable to produce as much new material as they would like,
or may be unable to continue in business at all.
Most people who produce audio dramas professionally do so, first for the love of the art form, but they have to be able to support themselves, their actors, and their crew in order to be able to produce top-notch work. So this point is important.
2) Enjoy Audio Dramas through Legal Means.
How can listeners legally enjoy audio dramas? There’s the obvious answers of purchasing them through either the producers’ websites or through audible.com or the ITunes store. On occasion, an audio drama producer will make a large selection of their works available through a site called HumbleBundle. It allows downloaders to pay whatever price they choose for a whole bundle of video games, books, and occasionally audio dramas.
There are legal ways to listen to audio dramas for free. For example, some audio dramas are still broadcast over the air. Colonial Radio Theatre is on the Air with a brand new series on affiliates in Seattle and in Troy, Alabama with live internet streaming available from the Seattle station. The Twilight Zone radio series is syndicated throughout the U.S. and strong ratings can be a boon to the program. In addition to traditional radio stations, BBC Radio 4 Extra offers listeners a wide variety of radio programs from its own library of programs. It has also broadcast episodes of the Twilight Zone and in the past has featured Big Finish Doctor Who plays.
Also some audio dramas may be available to borrow from your local library. If a particular audio drama isn’t available, you can request the library purchase it. In addition, check and see what electronic lending services your library offers. I found hundreds of audio dramas available through one of the apps my library offers. In addition, Big Finish offers hundreds hundreds of audio dramas through Spotify.
These electronic services can allow producers to earn a small amount of royalties for each listen or download which can be better than the library buying one copy and all the royalties they receive are from the sale of one disc. As I stated, this does depend very much on companies using an active distribution system.
3) Promote Good Audio Dramas
Good Audio dramas need to be talked about. Reviews are always welcome if you have the time to write them. Even a short post on social media that you enjoyed something can be helpful in getting the word out about good audio dramas. Again, most of these companies don’t have a huge PR budget. You honestly sharing what you like is of immense importance. In addition, if you do purchase audio dramas through Audible or through Itunes, you can rate your purchase without writing a review which can also be helpful.
Also consider giving the gift of audio dramas to people who you think might enjoy them. I was once leading a committee and I found there was an awareness of old time radio. I decided to give every member of the committee one of Colonial Radio Theater’s Father Brown CD sets because I thought that would be the most likely thing they would enjoy.
Of course, the gift of an audio drama CD would not appropriate for everyone, and the most important thing to consider in choosing the gift is the recipient. But if there’s someone on your gift list who you think might enjoy a good audio drama, you might open a whole new world to them with a gift no one else would think to give.
4) Join Audio Drama Crowd Funding Efforts
Crowdfunding is one of the more exciting developments of the 21st Century. Under the old model that dominated innovation and entertainment, consumers had to wait and see what would be offered to them by corporations. What food would they buy? What movies would they watch? The power of crowdfunding is that entrepreneurs and artists can bring their idea to people who can choose to invest a small amount of money in making it happen.
Audio Drama crowdfunding will come in two forms: Kickstarter and Patreon. With a Kickstarter campaign, an audio drama producer may ask people to help cover the cost of producing an audio drama or a series of episodes. There will often be rewards at various levels of support where you might get the physical product or a download when the item is released commercially.
With a Patreon campaign, you give monthly to support the audio drama production. It may be producing a podcast where all of its episodes are offered for free for listeners to download and rely entirely or mostly on listener support to continue going.
Whether it’s Kickstarter or Patreon, the concept is the same: You help support the creation of the art you enjoy and become partners in creating a new golden age of audio drama.
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