A Look at Our Listeners
Well, we've been collecting Listener Surveys since the show started and even though I've not mentioned them for a while, they've accumulate at a nice pace. So who's listening? What type of folks are interested in Old Time Radio Detectives? A few quick facts:
- Men make up a solid majority of our listeners: Our listener base is 64% Male, but this is quite a bit less than the 71% male listener base over on Dragnet.
- The Audience is well-educated: 60% of the Audience has at least a Bachelor's degree with 29% having post-graduate degrees.
- The Audience is a mix of ages: One would expect that most listeners would be people reliving the days they'd heard radio. While some are, the numbers suggest that there are plenty of younger listeners. 47% of the listeners were under 45 and 96% are under 65. This means we're bringing old time radio to a new generation, as well as a few who are reliving it. This would seem to suggest that there's a future in the past.
- Where in the World: Blubrry tracks where our downloads are coming from. Most (90.6%) come from the U.S. However, our neighbors to the North contribute 6.2% of the downloads, followed by the U.K. at 1.8%, also showing up for downloads this month are Australia, Japan, Germany, the Netherlands, Ireland, Switzerland, and Sweden,
- Popular Shows: The shows rank as follows: 1) Johnny Dollar, 2) Box 13, 3) Jeff Regan, 4) Let George Do it, 5) Sherlock Holmes.
The Big List of Detective Shows
I get asked a lot about what shows we're going to play as replacements in the line up become necessary, so I decided to make a list of the shows I would like to do, the shows I'm not going to do and those I'm not sure about. If there's another detective show that's not on the list, please leave it in the comments or call the show at 208-991-GR8D (4783).
The only shows that I will consider are either American made shows or shows made for American syndication that were produced before February 15, 1972.
The most up to date version of this list will be kept here.
Already Done or Doing:
Box 13
Pat Novak for Hire
Johnny Madero
Jeff Regan
Let George Do It
Sherlock Holmes
Yours Truly Johnny Dollar
Yes:
Adventures of Ellery Queen
Adventures of the Abbotts
Amazing Mr. Malone/Murder and Mr. Malone
Barrie Craig
Big Guy
Boston Blackie
Broadway is My Beat
Candy Matson
Casebook of Gregory Hood
Charlie Chan
Defense Attorney
The Falcon
Father Brown
The Fat Man
Frank Race
Hercule Poirot
I Deal in Crime
Inspector Thorne
Johnny Fletcher
Martin Kane
Matthew Slade
Michael Shayne
Miss Pinkerton
Mr. and Mrs. North (Frost-Curtain Version)
Mystery is My Hobby
Nero Wolfe
Nick Carter
Nightbeat
Pete Kelly's Blues
Philip Marlowe
Policewoman
Philo Vance (NBC Version)
Richard Diamond
Rogue's Gallery
The Saint
Tales of Fatima
Thin Man
Probably Yes:
Sam Spade
No:
Adventures by Morse
Detectives Black and Blue
I Love a Mystery
I Love Adventure
Jonathan Brixton (aka Attorney for the Defense.)
Mr. and Mrs. North (Briton and Denning version)
Philo Vance (Ziv Transcription)
Need to hear more episodes to make up my mind:
Adventures of Christopher London
Big Town
Bulldog Drummond
Heathstone of the Death Squad
Call the Police
Cases of Mr. Ace
Casey, Crime Photographer
Cloak and Dagger
Crime Correspondent
Crime Doctor
Danger Dr. Danfield
Danger with Granger
Dangerous Assignment
Dick Tracy
Dr. Tim Detective
Front Page Farrell
It's a Crime, Mr. Collins
Miss Sherlock
Mister Chameleon
Mr. District Attorney
Mr. Keen Tracer of Lost Persons
Mr. Moto
Official Detective
The Private Files of Rex Saunders
Results, Inc.
Rocky Jordan
Stand By for Crime
Strange Wills
That Hammer Guy
Our New #1 Show
Yours Truly, Johnny Dollar has overtaken Sherlock Holmes as the most downloaded show on our podcast. Here are the current standings:
1) Yours Truly Johnny Dollar
2) Box 13
3) Pat Novak for Hire
4) Sherlock Holmes
5) Let George Do It
Who in the World: November 2009
Last month, we took a look at who downloaded the pilot episode. 6 out of 7 downloads originated in the U.S. and 6.3% came from Canada.
Now after a whole month, our downloads are up significantly. The first episode of the month (an episode of Box 13) has been downloaded 1,254 times with the first episode of Sherlock Holmes uploaded 3 days laters garnering another 103 downloads, for a total of 1357. This makes Great Detectives about 1/3 as Popular as the Old Time Dragnet show, and after only 5 weeks of existence.
Our downloads have risen, and so have the percentage of downloads coming from outside the U.S. At this point, 76.4% of our downloads are from the U.S. as opposed to 86.1%. The big surprise this month is which country has emerged as a clear #2 in downloads: Germany.

Yep, 15.3% of downloads come from Germany, more than four times the percentage of Canadians who are listening. In addition to the U.K., France, and Australia, which are shown on the graph, we also got downloads from the Netherlands, China, South Korea, and Switzerland.
Other findings:
- The percentage of downloads from Itunes was down significantly as Itunes downloads only accounted for 61% of the total number of downloads in November v. 86% of October. Zune (16.4%) and Juice (16.3%) accounted for the bulk of other downloads.
- In terms of which show is the most popular, the answer seems to be "elementary." Over time, Sherlock Holmes seems to outdraw all other shows. Every week's shows that have been in circulation for three weeks shows Sherlock Holmes the preferred choice. Yours Truly Johnny Dollar is second. The battle for third and fourth is neck and neck between Box 13 and Pat Novak with Box 13 having the edge. Finishing 5th is let George Do It. The differences between the shows aren't hugely significant and may be partly explained by when people download shows. Being stuck in the middle of the Week as Let George Do It is may be a fairly significant challenge.
Show Popularity Ranking
Here's a ranking of which shows are most popular based on downloads of the first episode, one week after release:
1) Pat Novak for Hire
2) Box 13
3) Yours Truly Johnny Dollar
4) Sherlock Holmes
5) Let George Do It
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